Recovery, optimal health, and new opportunities
Who We Are
Accessibly Yours helps hotels, tour operators, airlines, cruises, and other hospitality businesses to transform accessibility into better guest experiences and commercial opportunities. We test and audit the entire (travel) experience in practice and reveal where your offering is strong, where you are currently missing out on customers, and which improvements can make an immediate impact. This way, you reach more travelers, build trust, and make accessible travel a distinctive part of your brand.
Accessibility is not a niche. It is a commercial growth market
The travel industry is changing. Not only due to technology, sustainability, and evolving consumer behavior, but also because of demographics. The group of travelers who require extra accessibility, support, or adapted services is growing rapidly. This creates a market for airlines, hotel chains, resorts, tour operators, airports, transfer companies, wellness locations, and booking platforms that is commercially much larger than often assumed.
From Potential to Reach
Accessibly Yours helps to make this growing market accessible. We advise, audit, and train organizations in physical accessibility, service provision, communication, and the complete customer journey for travelers with mobility impairments. Not from a theoretical checklist, but from the practical experience of travel, hospitality, and commerce.
A market of hundreds of millions of consumers
Worldwide, according to the World Health Organization, over 1.3 billion people live with a significant disability; approximately 16% of the world's population, or 1 in 6 people. Due to population aging and the increase in chronic conditions, this group is expected to grow further. In the EU, an estimated 100 million people live with a disability.
In addition, there is a large group that is often not counted as "disabled": elderly people who, while traveling, need things like an elevator, short walking distances, an accessible bathroom, assistance at the airport, adapted transport, or reliable information beforehand.
As of January 1, 2025, the EU already had approximately 99 million people aged 65 and over, accounting for 22% of the population. About 6% are 80 years or older.
The overlap between accessible tourism, senior travel, premium hospitality, and assisted travel is thus becoming increasingly significant. This is not a temporary trend, but a structural demographic development and a growing commercial opportunity.
People with mobility limitations want to travel and they spend money
The significant economic impact is evident, for example, from American research by the Open Doors Organization. A large-scale study of travelers with disabilities showed that 27 million American travelers with disabilities made 81 million trips and spent $58.7 billion on their own travel expenses alone over a two-year period. Air travel expenses amounted to approximately $11 billion. A new study from 2024 again showed that American travelers with disabilities spent almost $50 billion on their own trips in two years.
And that is only the direct spending of the traveler themselves. People with mobility limitations often travel with a partner, family members, friends, or assistance. One accessible room can therefore determine the choice of a hotel for two or more guests. One poor transfer can mean an entire booking goes to a competitor.
This makes accessibility not just an inclusion issue. It's about revenue, occupancy, loyalty, and competitive position.
The travel industry is still missing out on a lot of revenue
A hotel may officially offer an "accessible room," yet a guest might only discover upon arrival that the bed is not wheelchair accessible, the shower is unusable, or the route to the pool turns out to be inaccessible.
An airline may offer assistance, but during the booking process, it's insufficiently clear how a wheelchair is registered, where a passenger needs to check in, or what support is available during a layover.
A transfer company may state that transport is "suitable," only for it to eventually become apparent that a passenger needs to be manually lifted.
For the guest, this means uncertainty. For a company, it means lost revenue, complaints, reputational damage, and increasingly, legal risk.
Accessibility therefore does not start with a modified hotel room. It starts with searching and booking and only ends when the traveller is back home.
Accessibility becomes the standard
Accessibility is becoming increasingly mandatory. As of June 28, 2025, the requirements of the European Accessibility Act (EAA) apply within the EU to, among other things, e-commerce and certain digital services. European rules for travelers with disabilities also apply in aviation. The focus is shifting more and more to the entire customer journey: from information and booking to service and departure. From extra service to professional standard.
Our founder
Annemarie Postma has lived with a spinal cord injury for 46 years and has been travelling the world for decades. As an expert by experience, entrepreneur, and former model and travel writer, she knows better than anyone what is practically needed to make travel truly accessible.
Based on that experience, she founded Accessibly Yours: not just to assess accessibility, but above all to make it visible, honest, and better. Annemarie: "It's time. There is truly still a world to be won."
Beyond the Checklist
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, by Annemarie Postma Interview with founder Annemarie Postma
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, by Annemarie Postma Accessibility isn't a checkbox. From 'we have to' to 'we want to'.
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, by Annemarie Postma Accessibility becomes the standard
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From good intentions to true inclusion
We help you discover what can be improved. And, more importantly, how to achieve it.
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Accessibility is not a tick box
It's an opportunity.
From 'we must' to 'we want'.
